Sony is practically starting to gather its online services under the
Sony Entertainment Network, SEN, umbrella. Effecting from 7th February
2012, Sony Playstation Network, PSN, IDs will be transformed to SEN IDs. In
September Sony announced its new "Integrated
User Experience” strategy by introducing the Sony Entertainment Network and revealed its
plan for combining and re-branding its two hacked services Qriocity and
Playstation Network under one roof, SEN.
Now it seems the strategy is progressing to the practical phase and at this stage the company is unifying more than 77 million user IDs of the PSN users with the current SEN IDs. However, The PSP users are not included at this stage. This will allow users to have access to the other SEN services such as Music Unlimited and Video Unlimited channels of the SEN with their unified IDs. In other word, through this change SEN will gain more than 77 million new users instantly! This number of users is lagging far behind more than 200 million users of iTunes, but it can be a good start for SEN.
The change is taking place ahead of the PS Vita launch and also the top management changes on April.
On Wednesday February 1, 2012, the Japanese giant, named Kazuo Hirai as its new president and CEO, succeeding Sir Howard Stringer, The Welsh-born American Citizen and the first foreign (Non-Japanese) CEO of its history.
Stringer’s right hand and one of the “Four Musketeers” who is promoted to lead the loss making giant has different and huge challenges ahead. Apart from the $2.9 bln loss and the ailing TV business, he should take care of the “Integrated User Experience” for network enabled devices including TVs, tablets, Walkman music players and specially smartphones to fight the rapidly growing iTunes, which has been one off the most important success factors of iPhone and iPad and can be a huge threat for the future of Sony. iTunes enables users to download music, apps, games, ebooks and more while SEN will provide music, video and game downloads and on demand services.
Apart from Sony customers, some of the multi-platforms supporting SEN services will be available to other manufacturers’ Android based devices as well. Consequently SEN is targeting wider range of audiences than iTunes which is dedicated to the Apple products users.
Although the new strategy for the SEN has covered three main pillars of the company’s entertainment services, it has not suggested any solution to provide ebooks and apps yet. Also, integrating other online services of the company under the SEN has not yet been announced. Apart from the current online services provided by SEN , Sony is providing several other online services such as:
Now it seems the strategy is progressing to the practical phase and at this stage the company is unifying more than 77 million user IDs of the PSN users with the current SEN IDs. However, The PSP users are not included at this stage. This will allow users to have access to the other SEN services such as Music Unlimited and Video Unlimited channels of the SEN with their unified IDs. In other word, through this change SEN will gain more than 77 million new users instantly! This number of users is lagging far behind more than 200 million users of iTunes, but it can be a good start for SEN.
The change is taking place ahead of the PS Vita launch and also the top management changes on April.
On Wednesday February 1, 2012, the Japanese giant, named Kazuo Hirai as its new president and CEO, succeeding Sir Howard Stringer, The Welsh-born American Citizen and the first foreign (Non-Japanese) CEO of its history.
Stringer’s right hand and one of the “Four Musketeers” who is promoted to lead the loss making giant has different and huge challenges ahead. Apart from the $2.9 bln loss and the ailing TV business, he should take care of the “Integrated User Experience” for network enabled devices including TVs, tablets, Walkman music players and specially smartphones to fight the rapidly growing iTunes, which has been one off the most important success factors of iPhone and iPad and can be a huge threat for the future of Sony. iTunes enables users to download music, apps, games, ebooks and more while SEN will provide music, video and game downloads and on demand services.
Apart from Sony customers, some of the multi-platforms supporting SEN services will be available to other manufacturers’ Android based devices as well. Consequently SEN is targeting wider range of audiences than iTunes which is dedicated to the Apple products users.
Although the new strategy for the SEN has covered three main pillars of the company’s entertainment services, it has not suggested any solution to provide ebooks and apps yet. Also, integrating other online services of the company under the SEN has not yet been announced. Apart from the current online services provided by SEN , Sony is providing several other online services such as:
- Reader
Store which provides ebooks download services for Sony eReaders and
tablets.
- Playnow
by Sony Ericsson which covers downloading mobile contents for Sony
Ericsson mobile phones such as applications, games, ringtones, music ,
videos and wallpapers.
- Myplay by Myplay.com which
provides video, music, photo and mobile download related to the Sony
Music’s artists such as Jennifer Lopez, Britney Spears, Usher, Justin
Timberlake, etc.
- Online services provided by
Sony Pictures such as trailers and mobile games download.
- Sony Online Entertainment
(SOE), which provides online games and entertainment.
These are just some examples and Sony has several other network based services for its regional websites as well.
Bringing all of these services under SEN roof is a challenging and difficult task but if Sony can make it, it can be a huge threat for Apple and its iTunes.
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