The new Brand Personality Scale: An application for the smartphone market in the United Kingdom, Survey is now online!

Dear Reader,

I am pleased to inform you that the survey is now available online via this link.
If you would like to learn more about the theoretical as well as empirical backgrounds, please read the previous post.
Please invite your friends and family members to participate in this survey.
Findings and results will be published in this weblog.

Thank you for your cooperation